Betsafe (Betsson Services Limited)

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Betsafe – In it to win it

Betsafe brand is a part of Betsson Group, with more than 1900 people in 12 locations, that employ some 50 nationalities.

Betsson Group has been around since 1963 and are one of the largest companies within the igaming industry in Europe. Our 20+ brands offer casino, sportsbook and other games via gaming licenses in eleven countries in Europe and Central Asia. Our holding company, Betsson AB, is listed on NASDAQ Stockholm Large Cap list. Betsson Group operates such brands as Nordicbet, Betsson, Betsafe, Starcasino and CasinoEuro.

Betsafe has over 450,000 customers, spread over 100 countries and with more than 11 years of experience – that makes Betsafe one of the world’s most recognisable betting brands.

Betsafe is the leader of Online Gaming industry in the Baltic States, having licensed operations in Estonia, Latvia and Lithuania.

Our experience in Sports, Casino and Poker allows us to offer you a great selection of odds and games to suit every taste, but we believe that it’s our passion that makes us stand out from the rest. We love what we do and we strive to be better every day. Being passionate for Online Gaming is what drives our ambition and we believe that it makes us stand out from the rest.

Responsible gaming, and being a responsible operator in relation to suppliers, authorities, investors and other stakeholders, is a cornerstone of our business.

Our vision is to provide the best customer experience in the industry. All that we do is digital and data-driven, which give us a unique edge.

Our values – Customers at Heart, We Aim High, Passion for Business, Execution is Everything and We Play Fair – are the basis for our brand culture. We love what we do with a passion, and our customers are at the heart of everything. The customers’ needs drive our thinking and our actions. We keep learning and improving as we constantly evolve. We are responsible and transparent in our operations and respect each other and our customers. We deliver what we promise and collaborate to succeed.