Exporting to the USA: Seminar by KODA
On April 18, the Estonian Chamber of Commerce in cooperation with AmCham Estonia held an interactive seminar on the topic of exporting to the USA. This time the focus was on the importance of marketing and communications. The event speakers included Triina Kalda from Zion Estonia, Hando Sinisalu from Best Marketing, Piret Reinson from Enterprise Estonia as well as Alari Olav, the Head of Estonian Design Team. The speakers discussed about the cooperation between the marketing and sales in exporting company, different marketing channels and their specifications and also about several examples of successful/unsuccessful marketing campaigns for entering the new markets.
The second part of the program featured introductory remarks by the US Ambassador to Estonia Jim Melville and a speech from Dr. Frank Levene, the Director of Business Development EMEA, AVITUS Group Companies. The speech was followed by a panel discussion moderated by AmCham President , Indrek Laul. The panelists included Anna Skopets from Silver Coins and Jaanus Tamm from Defendec.
We would like to thank the Estonian Chamber of Commerce for organizing this great event and we truly look forward to our future cooperation!