Fox International Channels Estonia OÜ

Fox International Channels Estonia OÜFox International Channels Estonia OÜ
Tartu mnt 84a-151
10112 Tallinn

FOX International Channels Estonia OÜ is the Tallinn-based regional headquarters servicing the Baltic region for FOX International Channels (FIC), News Corporation’s multimedia arm, focused on the production and international distribution of Pay TV channels, content and digital services for Internet and mobile. This Baltic office was established in Estonia this year and is responsible for all operational and programming functions for FIC’s existing Baltic channels, including: Fox Life, Fox Crime, National Geographic Channels

The move further supports FIC’s ongoing strategy of localizing services in the region. In June 2009, the channels’ group became the first international pay television service to launch a local ad sales and marketing function in Tallinn, represented by the local agency owned and managed by Ms. Karoli Hindriks. In December 2010, FIC hired and promoted Ms. Hindriks as the Regional Manager for the Baltic states.

“In January 2011 FOX Life, FOX Crime and National Geographic Channel reached almost 700,000 households in Estonia alone, and held close to 5% audience share in the female 18-49 target. We look at these numbers and realize there is significant appetite in the region for well programmed and locally marketed television. We’re already a significant provider of this type of quality content and believe that through increased local presence, we can satisfy our audiences even further.” said Ms. Karoli Hindriks.

This  new office is based in Tallinn and manages the implementation of the FIC’s commercial strategy in the three Baltic States.

“At FIC, we believe that managing a local operation is critical in understanding our local viewers and partners. Throughout the world, it is a strategy that has ensured we are able to deliver the best possible products and service in every region. It is therefore a natural step for us to open a local FIC office in Tallinn, allowing our local staff to continue to build a solid foundation for further growth in the region. We are very grateful to the Baltic viewers who are loyal to our channels, and the good co-operation we have with our esteemed distributors and ad sales partners. We are looking forward to further growth in this market,” said Mrs. Ase Ytreland, Managing Director of FOX International Channels for Nordic & Baltic Region.