The Morning Coffee session hosted by AmCham Estonia in collaboration with Sorainen Law Firm offered a focused and insightful look into the realities of doing business in the United States in 2026. Set in a professional yet welcoming atmosphere, the event struck a good balance between strategic overview and practical advice.
Speakers Patrick Dine (PSD Global) and Piret Jesse (Sorainen) delivered experience-driven perspectives that resonated with both newcomers and companies already exploring U.S. expansion. Rather than staying at a theoretical level, the discussion highlighted concrete “dos and don’ts,” unpacked common pitfalls, and provided clear guidance on how to navigate them.
A valuable addition came from Reene Moschella of the U.S. Embassy, who introduced the SelectUSA Summit 2026, outlining practical ways for companies to connect with different states, access relevant market information, and emphasize the importance of building trust and long-term bridges in the U.S. business environment.
What stood out most was the session’s practicality—attendees walked away with actionable considerations, from market entry strategy to operational nuances that are often overlooked. The format encouraged engagement, making it easy to connect the insights directly to real business challenges.
Many thanks to Sorainen, our event partner and host, and to our expert speakers for their time and valuable insights.