Celebrating International Music Day with Sound & Strategy
Today, on International Music Day, we were proud to be the official party of an inspiring seminar on how sound shapes brands, spaces, and customer experiences.
Organized in partnership with Estonian Business School and Helikuju, the event highlighted the science, business, and marketing of sound design, showcasing powerful examples from Estonia and around the world.
The seminar was officially opened by our President Dr. Indrek Laul, Owner of the Estonia Piano Factory setting the stage for insightful discussions on how sound can be used strategically to:
- Strengthen brand identity
- Enhance spaces and environments
- Deepen customer engagement
A big thank you to our partners Estonian Business School and Helikuju for inviting us to be part of this special day and to all participants who helped make the conversation so impactful.
Here’s to recognizing sound not just as background – but as a strategic asset that leaves a lasting impression.